A decade and more later,24 Mantra Organic the intent to transform the food habits of India and Indians to healthier and organic options remains steadfast. . Determined to offer a better choice to India and Indians, working against all odds, today we stand as a leader in the organic foods category. And perhaps the loudest voice in the movement towards an organic life. Mantra Organic has worked out to perfection on all the relevant yet diverse aspects of bringing organic foods to your kitchen.
From the land, the right farming practices, the right storage to the right, and minimal processing. Mantra Organic pays attention to every detail. Over the decade, apart from the scale of operation, nothing has changed. Our commitment to all things organic, our integrity of purpose, and our organic purity remain enviable.
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Today, Mantra Organic is India’s largest organic foods brand and works with 45,000 farmers in 15 states on 2,25,000 acres to make a positive difference in their lives. The purity, health, and taste of our products subscribe to US, EU, and India standards. We welcome you to our world of organic living.
Organic produce is an emerging market in India, clocking a turnover of Rs3,350 crore in recent years, and is expected to treble it by 2020. According to N. Balasubramanian, CEO of 24 Mantra Organic, among the largest organic food companies in India, rising consumer preference for safe food and emergence of companies who are working directly with farmers is driving this growth.
Organic food value chain for 24 Mantra—and this may not be true for other companies—has three major cost components: the additional price paid to farmers, cost of honesty such as no mixing of varieties, maintaining high-quality processing facilities, and paying minimum wages to all factory employees and an extra 10% margin to retailers for stocking organic food. So, even as economies of scale kick in, organic food in India would sell at 40-50% premium compared to conventional food in the next 4-5 years. This number is close to 30% in large markets like the US. Despite the price difference, we expect the organic food market to grow at 20-25% over the next few years. Better awareness about health and rising incomes will help this growth. Our aim is to extend our reach to a million households through one lakh farmers with a total of half a million acres under organic cultivation by 2020.
The company, having a catalogue of 90 products, is launching ready-to-eat and ready-to-drink organic products.
The total organic food industry is estimated to be around Rs 1000 crore, of which the organized sector accounts for about Rs 300 crore. 24 Mantra Organic claims to have the largest share in the organic sector with a 65 % share.
Organic farming not only conserves the environment but also offers you healthy food choices. In an era full of adulterations and sub-standard food supplies, these organic farming methods assure that consumers get access to pure and natural food while maintaining the ecosystem’s balance at the same time.
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