Bajaj Auto Limited is an Indian multinational two-wheeler and three-wheeler manufacturing company based in Pune, Maharashtra. It manufactures motorcycles, scooters, and auto rickshaws. Bajaj Auto is a part of the Bajaj Group. It was founded by Jamnalal Bajaj in Rajasthan in the 1940s.
About
A journey that began 75 years ago in a corner of India and has since traversed the world over. Uniting people from across countries, cultures, customs over the years with a multitude of different dreams, there’s power in an idea. An idea that gave rise to brands that stood the test of time, with partnerships it inspired, and the people who made it all happen. One idea that sparked a legacy – this is the story of Bajaj Auto.
A Zero Debt 3.5 Billion Dollar Company • Word’s largest three-wheeler manufacturer and third largest two-wheeler manufacturer
• India’s Number 1 motorcycle exporter – 2 out of every 3 motorcycles exported are Bajaj
• Single largest exporter of Branded Goods – exporting 50% of India’s two and three-wheelers
• Over 40% revenue from International markets with 15+ million motorcycles sold With powerful brands.
Bajaj Auto Ltd spectrum ranges from Boxer in Africa to KTM in Europe, from Rouser in Latin America to Pulsar in India, our versatility is evident. International alliances with KTM, Husqvarna, and Triumph has ensured that our horizons are broadened. A pioneer in motorcycle technology, our R&D is world-class with talent from all corners of the globe with TPM being the prime mover of productivity for the last 25 years. From lean manufacturing, we have now moved to lean engineering & lean marketing, which has led to globally competitive fixed costs.
Products
Bajaj manufactures and sells motorcycles, scooters, auto-rickshaws, and cars. As of 2004, Bajaj Auto was India’s largest exporter of motorcycles.
Bajaj is the first Indian two-wheeler manufacturer to deliver 4-stroke commuter motorcycles with a sporty performance for the Indian market. Bajaj achieved this with the 150cc and 180cc Pulsar.
Bajaj Group has committed ₹100 crores in the fight against COVID-19. Through the last 130 years, Bajaj has stood strong with communities, government and local authorities to make a positive difference to society. Working with the Government and our network of over 2000 NGO partners, we are ensuring that these resources reach those who need it the most.
Additionally, over 1.5 crores worth of ration kits has been distributed across the country through the CSR wing of Bajaj Auto. For our loyal consumers, Bajaj Auto also has announced the extension of free services and warranty for all customers. Our front-end businesses and the respective dealerships domestically involved have shown the spirit of humanitarianism to help the nation fight against COVID-19 by aiding at a state-level ranging from monetary support in crores to distribution of essential goods and services for all those in need.
Bajaj Auto products are being used extensively as vehicles to sanitize the environment on a mass scale both domestically and beyond Indian shores.
To ensure safety, speed, and efficiency with minimal contact, a new workflow process has been put in place for sales, service as well the plants and regional offices spread across the country, All facilities of Bajaj Auto are being regularly sanitized by following mandated protocols like social distancing and thermal screening with regular monitoring of employees’ health.
Conclusion
Bajaj Auto is a major Indian automobile manufacturer. It is India’s Largest and the World’s 4th largest two and three-wheeler maker. BAL is committed to the prevention of pollution, continual improvement of environmental performance, and compliance with all environmental legislation and regulations. They always believe in providing customer value for money and keeps a special eye upon quality, safety, productivity, cost, and delivery.